About Us

Who We Are

Our story is overflowing with a stream of innovative wet wipes that help families live cleaner, healthier lives. The Nice-Pak story began as the brainchild of our company’s founder, Arthur Julius, who came up with the idea for the world's first disposable wet napkin. Julius was convinced that wet wipes could provide the best delivery system for cleaning and hygiene - far superior to the normal towel and soap method. He also believed there was a real need to clean hands before and after eating in restaurants. This belief drove him to create the very first Wet-Nap® moist towelette, using a converted food packette packaging machine in his 2,500-square-foot loft in lower Manhattan in 1957.

Our Purpose

Helping families stay healthy and well, one wipe at a time.

Our Mission

To lead category growth, we will drive education and increase awareness of wet wipes as the superior cleaning and hygiene solution through a relentless commitment to research, innovation, quality and our customers. We will meet this growing demand for wet wipes through excellence in manufacturing, service and business practices built on a foundation of trust and empowerment that enhances the well-being of our associates, their families, the communities in which we operate and the environment.

Our History